As a business strategist, investor, and Sr. Partner at ActionCOACH Central Texas, Tanner O’Brien helps business owners scale profitably, step out of daily operations, and turn their business into a wealth-building asset.
Tanner O’Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As the co-founder of a high-performing business coaching firm and the owner of a specialized marketing agency, Tanner has worked with countless entrepreneurs to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations.
With a background in finance, operations, and marketing, he brings a
data-driven, execution-focused approach to business growth—helping owners not only increase revenue but also position their companies for long-term scalability, exit opportunities, or strategic reinvestment.
Now, through his company, BeneficCapital, Tanner is actively acquiring and scaling businesses while building a portfolio of high-performing companies and real estate assets. His mission is to help business owners break free from the "high-income job" trap and start thinking like true owners —leveraging their businesses as wealth-generating engines that create long-term financial freedom for themselves and their families.
Tanner O’Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As the co-founder of a high-performing business coaching firm and the owner of a specialized marketing agency, Tanner has worked with countless entrepreneurs to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations.
With a background in finance, operations, and marketing, he brings a
data-driven, execution-focused approach to business growth—helping owners not only increase revenue but also position their companies for long-term scalability, exit opportunities, or strategic reinvestment.
Now, through his company, BeneficCapital, Tanner is actively acquiring and scaling businesses while building a portfolio of high-performing companies and real estate assets. His mission is to help business owners break free from the "high-income job" trap and start thinking like true owners —leveraging their businesses as wealth-generating engines that create long-term financial freedom for themselves and their families.
If you’re running a business, chances are your calendar looks like a war zone. Back-to-back meetings. Deadlines stacked on deadlines. Family commitments squeezed into the margins. You’ve probably asked yourself:
“How am I supposed to get all of this done without burning out?”
In a recent episode of The Ownership Advantage, Kay and I unpacked this exact challenge. Overwhelm is something every entrepreneur faces, but the good news is—it’s not permanent. With the right systems and a shift in mindset, you can get back in control.
Here are the strategies we’ve seen work, both in our own lives and with clients who’ve been in that same messy middle.
Your schedule should work for you—not the other way around.
Kay automates as much as possible. Instead of chasing people to book meetings, she uses a calendar link and limits which hours she’s available. I block my time in advance—sales, coaching, content, family—so things don’t bleed into each other.
Takeaway:
Audit your calendar weekly. Cut what doesn’t serve you. Automate scheduling. Protect blocks of time before your week even starts.
Most of us would never cancel on a client. But we cancel on ourselves all the time.
Kay’s non-negotiables—her morning walk and gym time—are what keep her performing at her best. I’ve learned the same lesson: when I protect my energy, everything else runs smoother.
Takeaway:
Put “you time” on the calendar. Guard it with the same intensity you protect revenue-producing meetings.
Structure is essential, but too much rigidity kills creativity.
Kay admitted that scheduled content sessions sometimes felt forced, but even then, the ideas surfaced later. I’ve had the same thing happen—sometimes inspiration strikes when I’m supposed to be cranking through reports. I let myself ride the creative wave and shift the tasks around.
Takeaway:
Plan your week with intention, but give yourself grace. Capture ideas when they come and allow flexibility within your time blocks.
One of Kay’s best hacks is “meeting stacking.” She’ll schedule casual brainstorms right after a coffee with a partner or turn a walk into a catch-up session. I do the same thing by changing environments—taking calls while walking or working outside instead of being chained to the desk.
Takeaway:
Blend work and life in ways that give you energy. Not every meeting needs to happen in an office chair.
Here’s the non-negotiable truth: you can’t pour out if you’re empty.
Whether it’s a mid-day power nap, a walk in nature, or an evening with no screens, find rituals that restore you. The ROI is undeniable—when you’re energized, your business benefits.
Overwhelm is real—but it doesn’t have to control you. With disciplined scheduling, protected routines, and intentional recharging, you’ll not only keep up… you’ll thrive.
Your business needs the best version of you. Protect it.
"I am so grateful for Tanner and his ability to share his gifting as a coach. I taught a class at a local university and invited Tanner as a guest speaker. His ability to connect the content with the students was incredible. Upon completing the semester, many of the students referenced his visit and the things he taught as key take aways in the final survey. Great work!"
"Tanner is inarguably one of the very best supervisors I have ever had the opportunity and utmost pleasure to work with.He is exceptionally well-organized, thoughtful, and resolute with company objectives. He is excellent at communicating expectations, and is a very pleasant and kind personality. One can tell that Tanner leads with care, for both the business goals and for the people inside and outside the company. Patient, flexible, and driven, Tanner strives towards realistic and actionable solutions that yield enormous successes. In conclusion, I strongly recommend Tanner for any company or position, as he is a fantastic supervisor, coworker, and person overall."
"The team at Action Coach WilCo has been exceptional along the way. Relationships are important to me in business and with Tanner specifically, that part has been easy. He’s energetic, intelligent, and a great business partner. I truly find value in our relationship and would highly recommend him to my best clients, friends, or family."