As a business strategist, investor, and Sr. Partner at ActionCOACH Central Texas, Tanner O’Brien helps business owners scale profitably, step out of daily operations, and turn their business into a wealth-building asset.
Tanner O’Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As the co-founder of a high-performing business coaching firm and the owner of a specialized marketing agency, Tanner has worked with countless entrepreneurs to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations.
With a background in finance, operations, and marketing, he brings a
data-driven, execution-focused approach to business growth—helping owners not only increase revenue but also position their companies for long-term scalability, exit opportunities, or strategic reinvestment.
Now, through his company, BeneficCapital, Tanner is actively acquiring and scaling businesses while building a portfolio of high-performing companies and real estate assets. His mission is to help business owners break free from the "high-income job" trap and start thinking like true owners —leveraging their businesses as wealth-generating engines that create long-term financial freedom for themselves and their families.
Tanner O’Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As the co-founder of a high-performing business coaching firm and the owner of a specialized marketing agency, Tanner has worked with countless entrepreneurs to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations.
With a background in finance, operations, and marketing, he brings a
data-driven, execution-focused approach to business growth—helping owners not only increase revenue but also position their companies for long-term scalability, exit opportunities, or strategic reinvestment.
Now, through his company, BeneficCapital, Tanner is actively acquiring and scaling businesses while building a portfolio of high-performing companies and real estate assets. His mission is to help business owners break free from the "high-income job" trap and start thinking like true owners —leveraging their businesses as wealth-generating engines that create long-term financial freedom for themselves and their families.
(Because That’s Exactly What It Is)
Most business owners are dabbling with AI.
They ask it for a few ideas… get something halfway decent… and then write it off because “it’s not quite right.”
Here’s the truth:
AI isn’t a magic button. It’s a team member, and just like any new hire, it needs training.
In a recent episode of The Ownership Advantage, I sat down with Kay to break this down step-by-step. How do you actually train tools like ChatGPT or Gemini to do meaningful work inside your business - so it saves you real time, removes mental clutter, and frees you up to lead?
Here’s the short version (and how to start using AI like a pro, even if you’re still figuring it out):
Step 1: Stop Treating AI Like a Toy. Start Treating It Like a Team Member.
This is the mindset shift most entrepreneurs never make.
We’ll spend hours onboarding a new employee, explaining systems, creating SOPs…
But with AI? We just say, “Write this blog post for me,” and get frustrated when it’s off the mark.
AI is a junior teammate. That means:
You define the job.
You provide tools, context, and examples.
You refine as you go.
Start there, and you’re already ahead of 95% of business owners.
“If you treat it like a person you’re hiring, you’ll get dramatically better results.”
Step 2: Decide What You’re Willing to Let Go
This starts with an honest look in the mirror:
What’s actually worth your time?
Make a list of everything you touch in a week. Then ask:
What’s repeatable?
What’s draining?
What’s not high-skill?
Things like:
Drafting emails or proposals
Writing social posts
Organizing your calendar
Outlining a podcast or YouTube video
These are perfect handoff points. AI can’t replace your leadership, but it can absolutely lighten the load.
Step 3: Specialize Your AI Like You’d Build a Department
Here’s a mistake I made early on:
I used one big ChatGPT thread for everything.
But just like you wouldn’t ask your bookkeeper to write your ads, you shouldn’t expect one AI thread to master everything.
Instead, set up dedicated “workstations”:
One thread for social media
One for marketing copy
One for operations
One for sales scripting
In each one, train the AI with:
Your brand voice
Past examples
Guidelines or templates
Specific roles and responsibilities
Think of each as its own mini-employee with a defined job description.
Step 4: Get Way Better at Prompting
Want better AI output? Start with better input.
Bad prompt:
“Write me a business post.”
Better prompt:
“Write a 3-paragraph LinkedIn post in my voice. The topic is overcoming fear in entrepreneurship. Include a personal story, a key insight, and a clear call to action to book a strategy call.”
Now we’re talking.
The more context and clarity you give, the more useful the result. AI isn’t mind-reading, it’s pattern matching. And patterns require training data.
Step 5: Use the Same Delegation Framework You Use With Your Team
Here’s the 5-step delegation model I use for both humans and AI:
Define the task clearly.
Check understanding.
Explain the WHY.
Show the HOW.
Set clear expectations for DONE.
The first few outputs might be rough. That’s normal. Keep tweaking, refining, and adjusting, just like you would with a new hire.
Final Thought: Don’t Wait for Perfect, Just Start Small
You don’t need to overhaul your business overnight.
Start by picking one time-sucking task and training AI to handle it.
Then move to the next.
Then the next.
Even spending $20/month on a paid AI tool can unlock hours per week. That’s time you can spend thinking, selling, resting, or building something bigger.
AI won’t replace your leadership. But it will amplify your capacity.
If you use it well, it’s like hiring a full-time assistant for pennies on the dollar—and one that never sleeps, forgets, or checks Instagram during work hours.
Listen to the full episode:
Train AI to Maximize Your Business Results
Prefer video?
Watch on YouTube: https://youtu.be/LvmJ7aGgM-Y
Want help implementing this inside your business?
Start with 2 Weeks Free Coaching and we’ll walk you through how to delegate and scale smarter - with AI or humans.
"I am so grateful for Tanner and his ability to share his gifting as a coach. I taught a class at a local university and invited Tanner as a guest speaker. His ability to connect the content with the students was incredible. Upon completing the semester, many of the students referenced his visit and the things he taught as key take aways in the final survey. Great work!"
"Tanner is inarguably one of the very best supervisors I have ever had the opportunity and utmost pleasure to work with.He is exceptionally well-organized, thoughtful, and resolute with company objectives. He is excellent at communicating expectations, and is a very pleasant and kind personality. One can tell that Tanner leads with care, for both the business goals and for the people inside and outside the company. Patient, flexible, and driven, Tanner strives towards realistic and actionable solutions that yield enormous successes. In conclusion, I strongly recommend Tanner for any company or position, as he is a fantastic supervisor, coworker, and person overall."
"The team at Action Coach WilCo has been exceptional along the way. Relationships are important to me in business and with Tanner specifically, that part has been easy. He’s energetic, intelligent, and a great business partner. I truly find value in our relationship and would highly recommend him to my best clients, friends, or family."