As a business strategist, investor, and Sr. Partner at ActionCOACH Central Texas, Tanner O’Brien helps business owners scale profitably, step out of daily operations, and turn their business into a wealth-building asset.
Tanner O’Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As the co-founder of a high-performing business coaching firm and the owner of a specialized marketing agency, Tanner has worked with countless entrepreneurs to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations.
With a background in finance, operations, and marketing, he brings a
data-driven, execution-focused approach to business growth—helping owners not only increase revenue but also position their companies for long-term scalability, exit opportunities, or strategic reinvestment.
Now, through his company, BeneficCapital, Tanner is actively acquiring and scaling businesses while building a portfolio of high-performing companies and real estate assets. His mission is to help business owners break free from the "high-income job" trap and start thinking like true owners —leveraging their businesses as wealth-generating engines that create long-term financial freedom for themselves and their families.
Tanner O’Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As the co-founder of a high-performing business coaching firm and the owner of a specialized marketing agency, Tanner has worked with countless entrepreneurs to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations.
With a background in finance, operations, and marketing, he brings a
data-driven, execution-focused approach to business growth—helping owners not only increase revenue but also position their companies for long-term scalability, exit opportunities, or strategic reinvestment.
Now, through his company, BeneficCapital, Tanner is actively acquiring and scaling businesses while building a portfolio of high-performing companies and real estate assets. His mission is to help business owners break free from the "high-income job" trap and start thinking like true owners —leveraging their businesses as wealth-generating engines that create long-term financial freedom for themselves and their families.
How to Reverse Engineer Your Dream Lifestyle Using Your Business as the Engine
We don’t start businesses just to own businesses.
We start them because we want freedom.
Freedom of time.
Freedom of choice.
Freedom to spend life on what actually matters, our families, our health, our mission.
But somewhere along the way, most business owners get stuck inside the thing they built.
Working longer hours. Carrying more stress. Losing the very freedom they set out to create.
This post is about fixing that, by showing you how to reverse-engineer your ideal life, and then build your business to fund it.
I call this the DGLPA Framework, and it’s the same process I walk through with clients (and use in my own life) to reclaim clarity, control, and momentum.
Step 1: DREAM — What Do You Really Want?
Don’t start with what’s realistic.
Start with what’s worth it.
What does your ideal day look like? Who are you with? What do you work on? What don’t you do anymore?
Forget the filters. Write it down, raw and unapologetic.
This isn’t fluff. It’s your compass.
“You get to determine what success actually looks like. Not Instagram. Not your industry. You.”
Step 2: GOAL — Translate Dreams Into Targets
Now it’s time to get specific.
Take those dreams and set SMART goals:
Specific
Measurable
Achievable
Results-focused
Time-bound
We move from 30-year visions → to 10-year → to 3-year → to 1-year → to 90-day targets.
Each one should move you closer to your dream, while revealing the gaps in your current reality.
Step 3: LEARN — Identify the Growth Gap
Every next level of life and business demands a next level of you.
Ask:
“What do I need to learn to reach these goals?”
Sometimes it’s a skill (like pricing or hiring).
Other times it’s mindset, discipline, or delegation.
If your goals don’t require new growth, they’re not goals, they’re checklists.
Step 4: PLAN — Turn Vision into a Playbook
Now we build the plan. 90-day sprints. 1-year roadmaps. 3-year targets.
You don’t need to know every step. You just need to know the next one, and track progress as you go.
The key here is sequencing. You can do anything… but not everything at once.
Step 5: ACT — Do the Work. Adjust as Needed.
Execution is where 99% of people stall. But here’s the truth:
A B-minus plan executed will always beat the A-plus plan still sitting in your notes app.
Track it. Tweak it. Stay in motion.
Now Let’s Talk Money
Because your dream life has a price tag.
Once you’ve got clarity on the life you want, it’s time to assign numbers to it.
Here’s how we break it down:
Calculate your Ideal Life Cost
Work Backward from Business Profit
Translate Profit to Revenue
Break That Down into Activities
This isn’t guesswork—it’s a blueprint.
You’re not just chasing growth.
You’re building your freedom number.
The Real Point of This Framework
It’s not just about vision boards or spreadsheets.
It’s about reclaiming the reason you started.
When your business becomes the vehicle to fund your ideal life, on your terms, you stop building someone else’s version of success.
You define it.
You fund it.
You live it.
Want Help Mapping This Out?
If you’re ready to put this into practice, with support, accountability, and a proven process, join us for two weeks of free business coaching here:
👉 https://ctx.actioncoachcentraltx.com/2-weeks-free-coaching
You can also watch the full video breakdown on YouTube:
🎥 Transform Business Profits Into Personal Freedom
Or catch the podcast episode here:
🎧 Listen on The Ownership Advantage
"I am so grateful for Tanner and his ability to share his gifting as a coach. I taught a class at a local university and invited Tanner as a guest speaker. His ability to connect the content with the students was incredible. Upon completing the semester, many of the students referenced his visit and the things he taught as key take aways in the final survey. Great work!"
"Tanner is inarguably one of the very best supervisors I have ever had the opportunity and utmost pleasure to work with.He is exceptionally well-organized, thoughtful, and resolute with company objectives. He is excellent at communicating expectations, and is a very pleasant and kind personality. One can tell that Tanner leads with care, for both the business goals and for the people inside and outside the company. Patient, flexible, and driven, Tanner strives towards realistic and actionable solutions that yield enormous successes. In conclusion, I strongly recommend Tanner for any company or position, as he is a fantastic supervisor, coworker, and person overall."
"The team at Action Coach WilCo has been exceptional along the way. Relationships are important to me in business and with Tanner specifically, that part has been easy. He’s energetic, intelligent, and a great business partner. I truly find value in our relationship and would highly recommend him to my best clients, friends, or family."