GREATER AUSTIN AREA, TEXAS
SCALE YOUR BUSINESS. BUILD YOUR WEALTH. CREATE FREEDOM.
As a business strategist, investor, and Sr. Partner at ActionCOACH Central Texas, Tanner O’Brien helps business owners scale profitably, step out of daily operations, and turn their business into a wealth-building asset.
MEET TANNER O'BRIEN
ENTREPRENEUR, INVESTOR, PODCAST HOST, AND BUSINESS COACH
Tanner O’Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As the co-founder of a high-performing business coaching firm and the owner of a specialized marketing agency, Tanner has worked with countless entrepreneurs to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations.
With a background in finance, operations, and marketing, he brings a
data-driven, execution-focused approach to business growth—helping owners not only increase revenue but also position their companies for long-term scalability, exit opportunities, or strategic reinvestment.
Now, through his company, BeneficCapital, Tanner is actively acquiring and scaling businesses while building a portfolio of high-performing companies and real estate assets. His mission is to help business owners break free from the "high-income job" trap and start thinking like true owners —leveraging their businesses as wealth-generating engines that create long-term financial freedom for themselves and their families.
MEET TANNER O'BRIEN
ENTREPRENEUR | INVESTOR | BUSINESS STRATEGIST | PODCAST HOST
Tanner O’Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As the co-founder of a high-performing business coaching firm and the owner of a specialized marketing agency, Tanner has worked with countless entrepreneurs to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations.
With a background in finance, operations, and marketing, he brings a
data-driven, execution-focused approach to business growth—helping owners not only increase revenue but also position their companies for long-term scalability, exit opportunities, or strategic reinvestment.
Now, through his company, BeneficCapital, Tanner is actively acquiring and scaling businesses while building a portfolio of high-performing companies and real estate assets. His mission is to help business owners break free from the "high-income job" trap and start thinking like true owners —leveraging their businesses as wealth-generating engines that create long-term financial freedom for themselves and their families.
More to Explore
Resources and Content
Featured Videos
Strengthen Your Business: 3 Essential Strategies for Tough Times
When navigating the unpredictable waters of economic downturns and uncertainty (like during an election year), it's crucial for businesses to have a robust strategy. Here are three practical tips to keep your business steady and poised for growth, even in challenging times.
1. Prioritize Liquidity (i.e., Increase Your Cash Reserves)
Creating a financial safety net is essential for resilience during tough periods. Aim to build a cash reserve that covers six to nine months of operational expenses. This buffer not only protects against sudden shocks but also provides the flexibility to seize opportunities in distressed markets. Keeping a sharp focus on profitability is vital, highlighting the importance of efficient cash flow management and cost-cutting measures.
2. Embrace Change Proactively (i.e., Be Ready to Pivot)
In times of crisis, agility and adaptability are your best friends. Instead of merely trying to survive, actively seek out ways to innovate and transform your business. Look for strategies to diversify or pivot your business model to match changing market trends. For example, during the COVID-19 pandemic, many companies repurposed their operations to produce essential items like hand sanitizers, tapping into new market demands. Embracing such opportunities requires foresight, creativity, and a willingness to move beyond past successes.
3. Cultivate a Resilient Mindset
Maintaining a positive outlook during uncertainty and volatility is crucial. Understand that economic cycles are a natural part of growth, and downturns are inevitable. View challenges as opportunities for learning and adaptation, rather than insurmountable obstacles. A resilient mindset fosters perseverance and empowers both individuals and organizations to handle adversity with grace and determination. Promote open communication and collaboration within your team to build a culture of resilience and innovation.
Conclusion
Thriving during economic downturns demands a blend of financial prudence, strategic agility, and a resilient mindset. By following these principles, businesses can weather any storm and emerge stronger in the aftermath. Remember, every crisis presents an opportunity for growth and transformation. Embrace these moments as chances to evolve and adapt, ensuring your business remains robust and capable of thriving in any economic climate.
p.s. - if you are a business owner who is looking to build a bit more resilience or are looking to take the business to the next level (i.e. increase your profitability or buy back a bit of your time), then you have to check out ActionCOACH Central Texas. As a Sr. Partner on the team - I am excited to provide your 1st Private Session with a coach - COMPLETELY FREE! Simply CLICK HERE and provide your contact information.
p.p.s - if you are still on the fence about your free session, feel free to email me at tannerobrien@actioncoach.com and shoot over any questions you may have.
Community Comments
Amanda Keeter, Director of Philanthropy at Concordia University
"I am so grateful for Tanner and his ability to share his gifting as a coach. I taught a class at a local university and invited Tanner as a guest speaker. His ability to connect the content with the students was incredible. Upon completing the semester, many of the students referenced his visit and the things he taught as key take aways in the final survey. Great work!"
Nafisa Nazeer, Former Intern at ActionCOACH Central Texas
"Tanner is inarguably one of the very best supervisors I have ever had the opportunity and utmost pleasure to work with.He is exceptionally well-organized, thoughtful, and resolute with company objectives. He is excellent at communicating expectations, and is a very pleasant and kind personality. One can tell that Tanner leads with care, for both the business goals and for the people inside and outside the company. Patient, flexible, and driven, Tanner strives towards realistic and actionable solutions that yield enormous successes. In conclusion, I strongly recommend Tanner for any company or position, as he is a fantastic supervisor, coworker, and person overall."
Blake Sieck, President at ST Insurance Group
"The team at Action Coach WilCo has been exceptional along the way. Relationships are important to me in business and with Tanner specifically, that part has been easy. He’s energetic, intelligent, and a great business partner. I truly find value in our relationship and would highly recommend him to my best clients, friends, or family."
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