GREATER AUSTIN AREA, TEXAS
SCALE YOUR BUSINESS. BUILD YOUR WEALTH. CREATE FREEDOM.
As a business strategist, investor, and Sr. Partner at ActionCOACH Central Texas, Tanner O’Brien helps business owners scale profitably, step out of daily operations, and turn their business into a wealth-building asset.
MEET TANNER O'BRIEN
ENTREPRENEUR, INVESTOR, PODCAST HOST, AND BUSINESS COACH
Tanner O’Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As the co-founder of a high-performing business coaching firm and the owner of a specialized marketing agency, Tanner has worked with countless entrepreneurs to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations.
With a background in finance, operations, and marketing, he brings a
data-driven, execution-focused approach to business growth—helping owners not only increase revenue but also position their companies for long-term scalability, exit opportunities, or strategic reinvestment.
Now, through his company, BeneficCapital, Tanner is actively acquiring and scaling businesses while building a portfolio of high-performing companies and real estate assets. His mission is to help business owners break free from the "high-income job" trap and start thinking like true owners —leveraging their businesses as wealth-generating engines that create long-term financial freedom for themselves and their families.
MEET TANNER O'BRIEN
ENTREPRENEUR | INVESTOR | BUSINESS STRATEGIST | PODCAST HOST
Tanner O’Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As the co-founder of a high-performing business coaching firm and the owner of a specialized marketing agency, Tanner has worked with countless entrepreneurs to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations.
With a background in finance, operations, and marketing, he brings a
data-driven, execution-focused approach to business growth—helping owners not only increase revenue but also position their companies for long-term scalability, exit opportunities, or strategic reinvestment.
Now, through his company, BeneficCapital, Tanner is actively acquiring and scaling businesses while building a portfolio of high-performing companies and real estate assets. His mission is to help business owners break free from the "high-income job" trap and start thinking like true owners —leveraging their businesses as wealth-generating engines that create long-term financial freedom for themselves and their families.
More to Explore
Resources and Content
Featured Videos
Why Clients Don’t Trust You (and How to Fix It)
Let’s talk about the silent killer in most businesses: a lack of trust.
Not a lack of talent.
Not bad branding.
Not even poor service.
If you’re constantly hitting friction with clients, struggling to close deals, or feeling like your team isn’t aligned—you don’t have a strategy problem. You have a trust problem.
In my latest Ownership Advantage episode, I sat down with Scott Carley, keynote speaker and author of Can I Trust You?, to unpack one of the most underrated growth levers in business: your Trust Credit Score™.
🔍 What Breaks Trust (and You Don’t Even Realize It)
Scott breaks trust down into five key dimensions:
Body Language & Presence – Do people feel your confidence? Or your chaos?
Motives & Intentions – Are you in it for them… or for you?
Core Values – Are you actually living what you say matters?
Expertise – Do you have a reputation for results, or just a good pitch?
Track Record – Can you show me—consistently—that you follow through?
This hit hard for me. Because the truth is, most business owners think they’re trustworthy. But they’ve unknowingly left small cracks in their foundation.
And as Scott says:
“Trust is built in drops…
And lost in buckets.”
🧠 A Story That Hit Me
Scott shared a powerful moment from his own journey—rebuilding his reputation after a setback. It wasn’t flashy. It wasn’t overnight.
It was one consistent action at a time.
One decision. One conversation. One follow-through.
Until slowly, confidence returned.
It was a reminder that trust is always repairable—but never automatic.
⚠️ Why This Matters More Than Ever
In today’s world of AI, automation, and surface-level branding… trust is becoming your #1 competitive advantage.
Anyone can look polished online.
But when it comes time to deliver?
Trust is the difference between getting ghosted and getting paid.
Between short-term sales and long-term clients.
Between team turnover and team loyalty.
If you’ve ever asked, “Why aren’t clients following through?”
Or “Why doesn’t my team take initiative?”
This might be the answer.
✅ Here’s How to Start Fixing It
If you want to rebuild (or elevate) trust in your business, start here:
Audit yourself across the 5 areasabove—honestly.
Ask your team where you might be losing trust without realizing it.
Pick one area and raise your score with consistent, intentional action.
This isn’t fluffy mindset work.
It’s a practical leadership skill that drives real results.
And if you want to go deeper, Scott’s book is a must-read for business owners who lead people, sell services, or represent a brand.
Community Comments
Amanda Keeter, Director of Philanthropy at Concordia University
"I am so grateful for Tanner and his ability to share his gifting as a coach. I taught a class at a local university and invited Tanner as a guest speaker. His ability to connect the content with the students was incredible. Upon completing the semester, many of the students referenced his visit and the things he taught as key take aways in the final survey. Great work!"
Nafisa Nazeer, Former Intern at ActionCOACH Central Texas
"Tanner is inarguably one of the very best supervisors I have ever had the opportunity and utmost pleasure to work with.He is exceptionally well-organized, thoughtful, and resolute with company objectives. He is excellent at communicating expectations, and is a very pleasant and kind personality. One can tell that Tanner leads with care, for both the business goals and for the people inside and outside the company. Patient, flexible, and driven, Tanner strives towards realistic and actionable solutions that yield enormous successes. In conclusion, I strongly recommend Tanner for any company or position, as he is a fantastic supervisor, coworker, and person overall."
Blake Sieck, President at ST Insurance Group
"The team at Action Coach WilCo has been exceptional along the way. Relationships are important to me in business and with Tanner specifically, that part has been easy. He’s energetic, intelligent, and a great business partner. I truly find value in our relationship and would highly recommend him to my best clients, friends, or family."
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