GREATER AUSTIN AREA, TEXAS

SCALE YOUR BUSINESS. BUILD YOUR WEALTH. CREATE FREEDOM.

As a business strategist, investor, and Sr. Partner at ActionCOACH Central Texas, Tanner O’Brien helps business owners scale profitably, step out of daily operations, and turn their business into a wealth-building asset.

MEET TANNER O'BRIEN

ENTREPRENEUR, INVESTOR, PODCAST HOST, AND BUSINESS COACH

Tanner O’Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As the co-founder of a high-performing business coaching firm and the owner of a specialized marketing agency, Tanner has worked with countless entrepreneurs to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations.

With a background in finance, operations, and marketing, he brings a

data-driven, execution-focused approach to business growth—helping owners not only increase revenue but also position their companies for long-term scalability, exit opportunities, or strategic reinvestment.

Now, through his company, BeneficCapital, Tanner is actively acquiring and scaling businesses while building a portfolio of high-performing companies and real estate assets. His mission is to help business owners break free from the "high-income job" trap and start thinking like true owners —leveraging their businesses as wealth-generating engines that create long-term financial freedom for themselves and their families.

MEET TANNER O'BRIEN

ENTREPRENEUR | INVESTOR | BUSINESS STRATEGIST | PODCAST HOST

Tanner O’Brien is a business growth strategist, investor, and entrepreneur dedicated to helping business owners turn their companies into true wealth-building assets. As the co-founder of a high-performing business coaching firm and the owner of a specialized marketing agency, Tanner has worked with countless entrepreneurs to scale their businesses, increase profitability, and build sustainable systems that free them from day-to-day operations.

With a background in finance, operations, and marketing, he brings a

data-driven, execution-focused approach to business growth—helping owners not only increase revenue but also position their companies for long-term scalability, exit opportunities, or strategic reinvestment.

Now, through his company, BeneficCapital, Tanner is actively acquiring and scaling businesses while building a portfolio of high-performing companies and real estate assets. His mission is to help business owners break free from the "high-income job" trap and start thinking like true owners —leveraging their businesses as wealth-generating engines that create long-term financial freedom for themselves and their families.

More to Explore

Resources and Content

Featured Videos

The Power of Storytelling: Elevating Your Business Through the Human Connection

The Power of Storytelling: Elevating Your Business Through the Human Connection

Storytelling in business isn’t just the trend du jour—it’s the secret sauce that transforms ordinary sales, marketing, and leadership into something memorable and magnetic. ...more

Marketing

September 22, 20254 min read

Mastering Overwhelm: Smart Scheduling and Self Care

Mastering Overwhelm: Smart Scheduling and Self Care

Discover practical strategies to beat business overwhelm with smarter scheduling, protected routines, and intentional self-care. Learn how to reclaim your time, boost focus, and thrive as a business o... ...more

Business

September 15, 20252 min read

The Power of Alignment and Intentional Choices

The Power of Alignment and Intentional Choices

Discover key lessons from Justin Dixon, CEO of Hire Tomorrow, on preparing for entrepreneurship, aligning with your partner, hiring smarter, leveraging AI, and delegating for true business ownership. ...more

Business

September 08, 20253 min read

Surviving (and Thriving) After Selling Your Business: Lessons from Kenny Ratton

Surviving (and Thriving) After Selling Your Business: Lessons from Kenny Ratton

Discover Kenny Ratton’s journey of selling his business to private equity—lessons on discipline, culture fit, and thriving as CEO after acquisition. ...more

Business

September 02, 20253 min read

Unlocking the True Value of Your Business (and How to Increase It)

Unlocking the True Value of Your Business (and How to Increase It)

Discover how to increase your business valuation with Kyle McCulloch. Learn why revenue multiples fall short, how to reduce owner dependency, diversify clients, and prepare for a premium exit. ...more

Business

August 25, 20253 min read

Making Facebook Ads Work for Your Local Business (Without Wasting Your Budget)

Making Facebook Ads Work for Your Local Business (Without Wasting Your Budget)

On a recent episode of The Ownership Advantage, I talked with Facebook ads expert Bill Combes about why most small business ad campaigns fail—and more importantly, how to make them work. What we uncov... ...more

Marketing ,Business

August 18, 20254 min read

Community Comments

Amanda Keeter, Director of Philanthropy at Concordia University

"I am so grateful for Tanner and his ability to share his gifting as a coach. I taught a class at a local university and invited Tanner as a guest speaker. His ability to connect the content with the students was incredible. Upon completing the semester, many of the students referenced his visit and the things he taught as key take aways in the final survey. Great work!"

Nafisa Nazeer, Former Intern at ActionCOACH Central Texas

"Tanner is inarguably one of the very best supervisors I have ever had the opportunity and utmost pleasure to work with.He is exceptionally well-organized, thoughtful, and resolute with company objectives. He is excellent at communicating expectations, and is a very pleasant and kind personality. One can tell that Tanner leads with care, for both the business goals and for the people inside and outside the company. Patient, flexible, and driven, Tanner strives towards realistic and actionable solutions that yield enormous successes. In conclusion, I strongly recommend Tanner for any company or position, as he is a fantastic supervisor, coworker, and person overall."

Blake Sieck, President at ST Insurance Group

"The team at Action Coach WilCo has been exceptional along the way. Relationships are important to me in business and with Tanner specifically, that part has been easy. He’s energetic, intelligent, and a great business partner. I truly find value in our relationship and would highly recommend him to my best clients, friends, or family."

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